Alice's Kefir

DESIGN BRIEF

Design a brand identity and front and back label for Alice’s Kefir drink. Along with this, create a Point of Sale advertising poster. 

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DESIGN SOLUTION

The Kefir market is currently marketed in two styles: heavily dairy based designs, or strong typographic designs. To stand out from the competition, Alice’s Kefir was designed with the origins of Kefir in mind – in the mountainous regions of Russia. The babushka doll is strongly associated with Russia, and is designed as a milk maid – tying in the dairy concept. Overall, the design is elegant and brings a fresh change to the current Kefir marketplace. 

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TECHNICAL SKILLS

Adobe Illustrator, Adobe InDesign, Adobe Photoshop