Hyp.

DESIGN BRIEF

Develop a new brand of sports drink with a very clear unique selling point. Design all visual brand elements such as logo, graphics, and bottle design. 

​

DESIGN SOLUTION

Hyp. is a new brand of sports drink specifically tailored for diabetics.  Offering two variations, Hyp. High and Hyp. Low, this sports drink fills a gap in the market – as most diabetics are unable to consume sports drinks due to their high sugar content. Named after hypoglycemia and hyperglycemia, the Hyp. branding has been designed around up and down arrows, and blue and red, communicating energy or calm. Matching the slogan “Stay Balanced”, the Hyp. design reflects geometric shapes and balanced designs. 

​

TECHNICAL SKILLS

Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Procreate