Journale

DESIGN BRIEF

Develop a clear brand identity for a new channel on subscription TV called JOURNALE. The design must be visually unique and identifiable so that it can stand out against the competition. 

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DESIGN SOLUTION

The brand essence of JOURNALE is knowledge, exploration, discovery and experience. To capture this, the logo and main graphic elements feature an atom, which mirrors the brand essence perfectly as it is the centre of all matter. The logo has been made in a way that can be easily identifiable when simplified, making it easy to use across a number of platforms. It has a clean and simplistic approach, reflecting again the brands essence, in particular, knowledge. The colour chosen is teal as it is a gender neutral colour. 

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TECHNICAL SKILLS

Adobe Illustrator, Adobe Photoshop, Adobe InDesign