Pound for a Penny

DESIGN BRIEF

Design and create a unique and original visual identity for a new bakery. Designs developed must include a logo, typography, graphic elements and package design. Designs will be printed and assembled into product packaging.

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DESIGN SOLUTION

Pound for a Penny was created as an artisanal bakery brand to rival close competitors such as Flour and Stone and Bourke Street Bakery. The colours, typography and graphics were chosen for their modern elegance. Brand identity is shown consistently across all products in the Pound for a Penny range.

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TECHNICAL SKILLS

Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Package Assembly, Photography